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Research papers

Family matters

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.Family...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner
June 23, 2005
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Citation

Kalfs, van Niekerk and Bronner (2005a, June 23). Family matters. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/family-matters


Research papers

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Lex van Meurs, Nelly Kalfs
Companies: Stichting Kijkonderzoek (SKO), GfK
June 17, 2003
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Citation

van Meurs and Kalfs (2003a, June 17). Is anybody home?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-anybody-home-